Beauty of Joseon LAST VERIFIED: August 5, 2026

Beauty of Joseon is a Korean skincare brand built around ‘hanbang,’ traditional Korean herbal formulations, and is best known for its Relief Sun rice sunscreens. The catalog spans SPF products, serums, cleansers, and moisturizers. Social proof is substantial and visible: the Get Glowing Ritual Set alone shows 14,421 reviews at a 4.9 average, and the brand leans on community and user-generated content in its positioning. On-site tools include a skin quiz and shade finder, and the storefront runs a BOJ Rewards loyalty program, presenting as a mature DTC operation for one of K-beauty’s most recognized names.

Published commercial terms are consumer-oriented and partial. New customers get a 20% signup discount, and the BOJ Rewards program allows points redemption for free shipping, but no baseline shipping thresholds, carrier details, or payment methods appear in the reviewed data. No account is required to purchase. There is no MOQ, minimum order value, wholesale portal, or dropship information on the site, so trade buyers wanting authentic Beauty of Joseon stock would need to work through K-beauty distributors rather than this storefront. One operational note from the scrape: several best-sellers were displayed as sold out simultaneously.

Beauty of Joseon fits consumers who want authentic hanbang skincare from the brand’s own channel, with heavy review volume and loyalty perks sweetening repeat purchases. The red flag to weigh is availability: multiple best-selling products were shown as sold out at the same time at review, so shoppers may face waits on exactly the items that made the brand famous, and anyone planning content or gifting around specific SKUs should check stock first. Retailers get no trade route here and should source through established K-beauty wholesale channels, where authenticity verification matters given the brand’s popularity.