Beetles Gel Polish LAST VERIFIED: August 5, 2026

Beetles Gel Polish is a DIY gel-nail brand that the company says was founded in the United States in 2017, selling gel polish, starter kits, nail lamps, press-on nails, and tools. Its claims are aggressive: the No.1 selling gel nail polish brand on Amazon, over 1.1 billion pieces sold, 18 million-plus users across 30-plus countries, and 1.3 billion-plus social impressions, with availability claimed across seven retail channels including Amazon, Walmart, and Target. A Pantone collaboration line and highlighted HEMA-free and TPO-free formulations, plus cruelty-free positioning, round out a brand built on Amazon dominance and social virality.

Shipping terms are region-dependent and messily presented: a US banner offers free shipping on orders of $79 or more, while a separate banner on the same page shows free shipping over 45 GBP, indicating region-specific thresholds without clear separation. Payment methods are not itemized in the reviewed data, and no account is required to purchase. There is no MOQ, minimum order value, wholesale program, or dropship information published. Merchandising is heavily discount- and gift-box-driven, consistent with the brand’s marketplace origins, so the storefront should be treated as a consumer channel with promotional pricing rather than a trade resource.

Beetles fits DIY nail consumers who want inexpensive, widely reviewed gel systems and are happy buying from an Amazon-native brand with claimed HEMA-free formulations. Two red flags deserve honest mention: a leaked admin notice was visible on the homepage at review, reading that a ‘BSS B2B Lock’ free trial had ended, which signals sloppy storefront maintenance, and the mixed USD and GBP shipping banners on one page compound that impression. Neither suggests bad faith, but both undermine confidence in operational polish. Trade buyers get no published terms and should verify the brand’s big sales claims independently before building plans on them.