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The LEGO Group sells through its own LEGO Stores and an authorized retail network, and has delegated direct wholesale for independent US shops to an exclusive distributor: ToyHouse LLC (with TH Toys Inc covering Canada). ToyHouse’s site states it is ‘the exclusive wholesale partner distributor for smaller specialty and independent retailers for LEGO Systems, Inc. in the United States’ and that it is a licensed LEGO distributor. LEGO also onboards authorized retailers directly through its regional retailer service teams, but there is no open online wholesale-account signup. This page records what our research actually verified about buying LEGO wholesale in the US — the official route, the working links, and what to check before you order.
LEGO operates its own trade channel: www.lego.com. Verified official LEGO help page for the retailer program: ‘Just send us a message so we can connect you with our retailer service team in your region. They’ll reach out to explain our seller conditions.’ The official contact page (lego.com/en-us/aboutus/lego-group/contact) was also verified and directs prospective retailers/distributors to the local LEGO Group office; licensing inquiries go to [email protected].
An independent US retailer gets access either by applying to ToyHouse LLC, LEGO’s exclusive licensed wholesale distributor for specialty and independent shops, via its ‘Become a Customer’ process, or by contacting LEGO’s regional retailer service team through the official form to become an authorized retailer. There is no classic open-a-wholesale-account-online option — everything goes through authorization.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
Terms and MOQs are not published openly; industry discussions mention that dedicated retail floor space for LEGO is typically expected.
Caveat: Pricing, terms, and MOQs are not published publicly; expect an authorization process, and note that dedicated LEGO shelf space is typically required according to industry discussions.
Through ToyHouse LLC, the verified exclusive licensed wholesale distributor for smaller specialty and independent US retailers. Apply via the ‘Become a Customer’ page on toyhousellc.com or email [email protected]; ordering then runs through store.toyhousellc.com. Alternatively, contact LEGO’s retailer service team via the official LEGO.com form to be onboarded as an authorized retailer.
No. That grey-market retail arbitrage exists, but it is not an authorized channel and LEGO does not support it. The authorized routes are ToyHouse LLC (licensed distributor) or direct authorization through LEGO’s regional retailer service team.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
There is no public bulk price list — wholesale pricing for LEGO is quoted per account after registration with a distributor, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with one of the verified sources above and request their current price list, or use our sourcing service to get quotes collected for you.
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