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lululemon (lululemon.com, lululemon athletica inc., Vancouver) is a primarily DTC athletic apparel brand that nevertheless runs an official wholesale program called Strategic Sales / Wholesale. The program targets physical fitness studios, gyms and wellness spaces with a retail area; approved partners sign a retailer agreement, get an account manager and access a Strategic Sales portal with exclusive pricing. Separate Corporate and Bulk Order programs exist for companies and teams. This page records what our research actually verified about buying lululemon wholesale in the US — the official route, the working links, and what to check before you order.
lululemon operates its own trade channel: shop.lululemon.com. Verified (Oxylabs): page opens and describes the terms – partners are fitness studios/gyms with a retail area; a retailer agreement is mandatory; approved partners get an account manager and Strategic Sales portal access at exclusive prices. Application is via a Typeform (https://form.typeform.com/to/mxDMqSzE) with a response within 15 business days. Applications aimed at Amazon/eBay resale are not considered.
Access is by application only: submit the Typeform linked from the official Wholesale page and wait for a response within 15 business days. Approved partners must be fitness studios, gyms or wellness spaces with a retail area, sign a retailer agreement, and then order through the Strategic Sales portal with an assigned account manager. This is not an open wholesale channel for general resellers.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
Partners must be physical fitness studios, gyms or wellness spaces with a retail zone; a signed retailer agreement and application approval are mandatory. Applications intended for Amazon/eBay resale are explicitly not considered.
Caveat: This is not a classic open wholesale channel – access is limited to approved fitness/wellness partners, and resale on marketplaces is directly prohibited.
No. The official Wholesale page states that applications for marketplace resale are not considered, and marketplace resale is expressly prohibited under the program.
Physical fitness studios, gyms and wellness spaces with a retail area. Approved partners sign a retailer agreement and get an account manager plus access to the Strategic Sales portal; applications are answered within about 15 business days.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
There is no public bulk price list — wholesale pricing for lululemon is quoted per account after registration with a distributor, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with one of the verified sources above and request their current price list, or use our sourcing service to get quotes collected for you.
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