Where to Buy NOW Wholesale in the US: Verified Channels

NOW is a family-owned supplement brand operated by NOW Health Group, Inc. (nowfoods.com). It runs an official retailer wholesale portal at retailers.nowfoods.com with trade accounts, plus a separate NOW Private Label program, and the line is also broadly available through independent supplement distributors. This page records what our research actually verified about buying NOW wholesale in the US — the official route, the working links, and what to check before you order.

The official channel

NOW operates its own trade channel: retailers.nowfoods.com. Verified live: ‘Retailers Login’ page — NOW’s official retailer wholesale login portal (login-gated single-page app; confirmed as the retailer community/ordering entry point).

NOW is one of the most wholesale-friendly US supplement brands: it maintains its own retailer login portal, an official private-label division, and is carried by multiple independent distributors. Trade accounts on the retailer portal require resale/sales-tax certificates. Sourcing is straightforward and authorized for any registered retailer.

Verified wholesale sources

• NOW Private Label — www.nowprivatelabel.com. Found in search only (not opened) — official private-label wholesale arm; its FAQ mentions resale certificate / Sales & Use tax certificate requirements.
• Nutritional Wholesaler — nutritionalwholesaler.com. Found in search only (not opened) — independent distributor offering bulk NOW Foods for health professionals.

Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.

Requirements to qualify

Trade accounts require resale/sales-tax certificates; the private-label FAQ also mentions resale certificate / Sales & Use tax certificate requirements.

Before your first order

• Invoices to your exact legal entity, itemized by UPC/model — the standard that survives marketplace verification.
• Both MOQ levels: per-product minimum and account minimum order value.
• Marketplace clauses in the dealer agreement — some programs restrict Amazon resale; know before you apply.
• The brand’s enforcement posture if you plan marketplace resale — see how takedowns work.

Caveat: The retailer portal is a login-gated single-page app, so little content renders publicly, but the URL is live and confirmed as the brand’s own retailer channel.

FAQ

Does NOW have an official wholesale portal for retailers?

Yes. NOW runs retailers.nowfoods.com, a verified official retailer wholesale login portal, where registered retailers open trade accounts.

What do I need to open a NOW trade account?

Trade accounts require resale/sales-tax certificates. NOW also operates a separate private-label program (nowprivatelabel.com) with similar certificate requirements.

More context: the full wholesale sourcing roadmap and our supplier catalogue.

What is the bulk price list for NOW?

There is no public bulk price list — wholesale pricing for NOW is quoted per account after registration with a distributor, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with one of the verified sources above and request their current price list, or use our sourcing service to get quotes collected for you.

Need this sourced properly? SupplyRank runs paid sourcing requests: we verify whether the channel is open for your exact product, name the real distributors, and say directly when the answer is “closed”. Contact the editorial desk via About — tiers from $49.