If you are deciding between SaleHoo, Worldwide Brands or SupplyRank to find wholesale suppliers, here is the honest version — including where each one falls short. Full disclosure up front: this comparison is published by SupplyRank. We keep it factual and verifiable, we state our own weaknesses plainly, and we link the sources. Facts current as of August 2026.
| SaleHoo | Worldwide Brands | SupplyRank | |
|---|---|---|---|
| Model | Supplier directory + dropship tool, subscription | Supplier directory, one-time lifetime fee | Free brand checker + editorial reviews + pay-per-request research |
| Price | From $9/mo billed annually; $299 lifetime; $1 trial | $299 lifetime | Checker and all reviews free; research reports $49–$299 one-time |
| Scale | 8,000+ suppliers claimed | 16M+ products claimed | 470+ supplier reviews; 1,200+ brands with verified channel status |
| Answers "is this brand even buyable?" | No | No | Yes — open / gray-market / closed, per brand |
| Refunds | 60-day money-back | Users report difficulty obtaining refunds | A verified "closed" answer is a deliverable, stated before you pay |
| Track record | Long-established; 4.2/5 on Trustpilot (440+ reviews) | Long-established; recurring complaints about outdated listings | Launched 2026 — no user reviews yet; methodology public |
SaleHoo is the strongest of the classic directories: real company, responsive support, a 4.2/5 Trustpilot score across 440+ reviews, cheap entry ($1 trial, from $9/month billed annually) and a 60-day money-back guarantee. If you want a general directory plus a dropshipping tool, it is a reasonable buy.
Its structural limits: the dropship tooling integrates with Shopify only; and — the part that matters to brand resellers — a directory tells you who sells something, not whether the specific brand you want to resell has an open, authorized channel. The most common disappointment we see in seller communities is not “SaleHoo scammed me”, it is “I paid, searched my brand, and the answer wasn’t there.” That is a model limitation, not dishonesty.
Worldwide Brands sells lifetime access ($299) to a directory it says contains only verified wholesalers, with 16M+ products claimed. The one-time price is attractive versus subscriptions, and the company has operated for decades.
The recurring public criticisms are harder to ignore: independent reviews and user feedback repeatedly cite outdated supplier records, listed companies that no longer operate or do not actually wholesale, and difficulty obtaining refunds — one aggregated review scores it 40% overall. Verify a sample of suppliers in your niche before paying a lifetime fee anywhere.
We are the newcomer, and you should weigh that: SupplyRank launched in 2026 and has no user review history yet. What we do differently: we answer the question directories skip — is this brand’s wholesale channel even open? Our free checker covers 1,200+ researched brands (open / gray-market / closed, each verified by a human opening live sources), our 470+ supplier reviews are editorial with red flags stated, and instead of a membership you pay per research request ($49–$299) — including an honest “closed, and here is why, and here are alternatives” when that is the truth. Our methodology and dataset are public.
Yes — a legitimate, long-running company with mostly positive public reviews. Whether it is useful to you depends on the model fit: it is a general directory, not a brand-authorization research service.
It depends on how current the listings in your niche are — that is the recurring complaint. Ask their support to show sample listings in your category before buying, and treat the lifetime fee as non-refundable in practice, since users report refund difficulty.
You shouldn’t — you should verify it. Every factual claim above is drawn from public pricing pages and independent reviews as of August 2026, and we linked our own methodology and open data. If you find an error, email [email protected] and we will correct it same-day.
Check any brand’s wholesale availability free — no signup: Wholesale Availability Checker.