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Caribou Coffee is a large US coffeehouse chain owned by Caribou Coffee Company / Panera Brands. The brand runs formal B2B programs covering Wholesale/CPG inquiries, office coffee, licensing, and the We Proudly Brew foodservice program. Packaged-goods wholesale is handled under a long-term CPG license with JDE Peet’s announced in January 2024. This page records what our research actually verified about buying Caribou Coffee wholesale in the US — the official route, the working links, and what to check before you order.
Caribou Coffee operates its own trade channel: www.cariboucoffee.com. Verified brand-run business opportunity hub with dedicated sections for Wholesale/CPG, office coffee, licensing, and We Proudly Brew foodservice inquiries.
A reseller contacts Caribou Coffee through the business opportunity page, which routes wholesale, office coffee, and licensing inquiries directly to the company; packaged CPG distribution outside coffeehouses runs through the JDE Peet’s licensing agreement.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
Submit an inquiry through the brand’s business opportunity contact hub, which has dedicated routes for Wholesale/CPG, office coffee, and the We Proudly Brew foodservice program; foodservice distributors such as WebstaurantStore also carry the line.
Packaged-goods wholesale is handled under a long-term CPG license with JDE Peet’s announced in January 2024, so retail CPG buyers may be routed through that partnership; confirm the right channel via the brand’s wholesale inquiry form.
There is no public bulk price list — wholesale pricing for Caribou Coffee is quoted per account after registration, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with a verified source above and request the current price list, or use our sourcing service to get quotes collected for you.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
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