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PUMA (PUMA SE / PUMA North America, Inc.) runs a direct authorized wholesale program for retailers, and wholesale is its main sales channel at roughly 77% of net sales per its annual report. New wholesale accounts are opened by application to [email protected], and PUMA currently accepts requests from retailers only, not distributors or other non-retailers. This page records what our research actually verified about buying PUMA wholesale in the US — the official route, the working links, and what to check before you order.
PUMA operates its own trade channel: help.us.puma.com. Official PUMA US Help Center article explaining how retailers apply for a wholesale account, including the application email and required details.
Retailers apply directly to PUMA by emailing [email protected] with their business name, contact name, number, email, and the PUMA products they want to carry; approval is selective.
Applicants must be retailers (PUMA is not currently considering distributors or other non-retailers) and must provide business name, contact details, and the product categories of interest.
Caveat: PUMA deliberately restricts its wholesale channel to retailers and opens new accounts selectively, so distributors and pure resellers will be declined.
Not at present; PUMA’s official help page states it is not currently considering requests from distributors and other non-retailers — only retail stores and retail websites may apply.
PUMA does not publish a timeline; accounts are opened selectively after review of the emailed application, so follow up with [email protected] if you have not heard back.
Not publicly. Authorized programs share trade pricing only after account approval, so any public “PUMA wholesale price list” circulating online is either outdated or bait. Expect trade discounts in the typical 25–50% off retail range depending on volume, and get current pricing in writing from the authorized channel.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
Need this sourced properly? SupplyRank runs paid sourcing requests: we verify whether the channel is open for your exact product, name the real distributors, and say directly when the answer is “closed” — from $49 via Request sourcing. Or check any brand instantly with the free Wholesale Availability Checker.
We find the supplier, confirm the terms and tell you plainly whether the official channel is open.
If the official channel is closed, we say so directly — with documented reasons and legal alternatives. A verified "closed" is also a result.