Where to Buy Living Proof Wholesale in the US: Verified Channels

Living Proof is a Boston-based haircare brand (Living Proof, Inc.) owned by Unilever. It runs its own B2B portal for stylists, salons and resellers on the separate domain pro.livingproof.com, with a New Account Inquiry form and the wholesale contact [email protected]. In parallel, the brand is officially distributed by SalonCentric, L’Oreal’s wholesale network for beauty professionals. This page records what our research actually verified about buying Living Proof wholesale in the US — the official route, the working links, and what to check before you order.

The official channel

Living Proof operates its own trade channel: pro.livingproof.com. Living Proof’s official professional wholesale store, verified live, with a New Account Inquiry form for new trade customers and login for existing accounts.

The most direct route is the brand’s own pro.livingproof.com portal (submit a New Account Inquiry or email [email protected]); salons can alternatively buy through the authorized distributor SalonCentric.

Verified wholesale sources

• SalonCentric — www.saloncentric.com. L’Oreal’s premier wholesale beauty distributor, where Living Proof officially launched as an authorized professional channel (verified via search snippet).
• Salon Services PRO — www.salonservicespro.com. Independent salon distributor with login-gated wholesale pricing; found in research, not independently opened.

Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.

Before your first order

• Invoices to your exact legal entity, itemized by UPC/model — the standard that survives marketplace verification.
• Both MOQ levels: per-product minimum and account minimum order value.
• Marketplace clauses in the dealer agreement — some programs restrict Amazon resale; know before you apply.
• The brand’s enforcement posture if you plan marketplace resale — see how takedowns work.

Caveat: Gray-market wholesale offers for Living Proof appear in search results, but they are not recommended for authorized resale.

FAQ

Does Living Proof have its own wholesale portal?

Yes. pro.livingproof.com is the brand’s official B2B store for professionals, with a New Account Inquiry form and the contact [email protected], plus a catalog organized by collection (PhD, Curl, Full, No Frizz, Restore and more).

Who is Living Proof’s main authorized distributor in the US?

SalonCentric, L’Oreal’s wholesale network for beauty professionals, where the brand has officially launched; buying there or via the brand’s pro portal keeps you in the authorized channel.

Is there a Living Proof bulk price list?

Not publicly. Authorized programs share trade pricing only after account approval, so any public “Living Proof wholesale price list” circulating online is either outdated or bait. Expect trade discounts in the typical 25–50% off retail range depending on volume, and get current pricing in writing from the authorized channel.

More context: the full wholesale sourcing roadmap and our supplier catalogue.

Need this sourced properly? SupplyRank runs paid sourcing requests: we verify whether the channel is open for your exact product, name the real distributors, and say directly when the answer is “closed” — from $49 via Request sourcing. Or check any brand instantly with the free Wholesale Availability Checker.