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adidas is owned by adidas AG and runs B2B wholesale distribution for authorized retailers through direct account requests to adidas-Group, organized by region. There is no public self-service B2B storefront; becoming a retailer requires a physical store and approval. Official niche distributors exist for specific categories such as combat sports. This page records what our research actually verified about buying adidas wholesale in the US — the official route, the working links, and what to check before you order.
adidas operates its own trade channel: www.adidas.co.uk. The verified official page explains how to become an adidas retailer: owners of a physical sporting goods store email adidas-Group ([email protected] for UK/Ireland) with store details, photos, opening date, concept and desired collections.
Retailers apply by emailing the regional adidas-Group new-account address with their physical store’s details and await approval; there is no open self-registration wholesale portal.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
Applicants must own a physical sporting goods store and submit contact details, store address and photos, opening date, and a description of the concept, marketing and target audience with desired collections.
Caveat: Without an approved retail account, adidas stock on B2B platforms is typically gray-market and not authorized by the brand.
No. adidas requires applicants to own a physical sporting goods store and approve accounts by region; online-only resellers without a store have no authorized wholesale route.
Platforms like Brands Distribution and Merkandi list adidas stock, but their authorization is unconfirmed and such supply is likely gray-market or surplus, so treat it with caution.
Not publicly. Authorized programs share trade pricing only after account approval, so any public “adidas wholesale price list” circulating online is either outdated or bait. Expect trade discounts in the typical 25–50% off retail range depending on volume, and get current pricing in writing from the authorized channel.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
Need this sourced properly? SupplyRank runs paid sourcing requests: we verify whether the channel is open for your exact product, name the real distributors, and say directly when the answer is “closed” — from $49 via Request sourcing. Or check any brand instantly with the free Wholesale Availability Checker.
We find the supplier, confirm the terms and tell you plainly whether the official channel is open.
If the official channel is closed, we say so directly — with documented reasons and legal alternatives. A verified "closed" is also a result.