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Centrum is a multivitamin brand owned by Haleon, which operates a formal direct-wholesaler program documented on the official Centrum Help Center. The published onboarding path is a four-step process handled by a dedicated account team at [email protected], with pricing disclosed only to approved wholesalers. Smaller resellers typically buy through independent OTC distributors instead. This page records what our research actually verified about buying Centrum wholesale in the US — the official route, the working links, and what to check before you order.
Centrum operates its own trade channel: help.centrum.com. Verified official Haleon wholesaler onboarding article describing the four-step program, direct-customer qualifications, and the account-inquiry email.
Large resellers contact Haleon’s account team at [email protected] to negotiate terms and set up a direct wholesale account; smaller resellers buy Centrum case quantities through independent OTC distributors.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
Haleon’s direct-customer qualifications include a minimum $1,000,000 annual purchase volume, 500 lbs per original order/CBOL, and an average of 2,000 lbs per bracket; consumer bulk purchasing is explicitly not offered.
Caveat: The $1M annual minimum puts direct accounts out of reach for small resellers, and the secondary OTC distributors listed here were found in research but not independently verified.
Haleon’s published direct-customer qualifications are a minimum $1M annual purchase volume, 500 lbs per original order, and an average of 2,000 lbs per bracket, with pricing disclosed only to approved wholesalers.
Yes; smaller resellers typically source case quantities from independent OTC distributors such as OTC Superstore rather than buying direct from Haleon. Verify any distributor’s sourcing and pricing before committing.
There is no public bulk price list — wholesale pricing for Centrum is quoted per account after registration, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with a verified source above and request the current price list, or use our sourcing service to get quotes collected for you.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
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