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Crayola LLC, a subsidiary of Hallmark Cards, makes crayons, markers, and other art supplies. The company sells direct to qualified businesses that meet a USD 5,000 opening order and a USD 40,000 annual purchase commitment, ordered in full-case quantities via [email protected]. Smaller resellers are pointed to a published list of authorized distributors including Blick Art Materials, S.P. Richards, ICM Distributors, Notions Marketing, UNFI, and Shepher. This page records what our research actually verified about buying Crayola wholesale in the US — the official route, the working links, and what to check before you order.
Crayola operates its own trade channel: www.crayola.com. Official Crayola FAQ detailing direct-account requirements and naming the brand’s authorized distributors.
Larger resellers apply for a direct account by emailing [email protected] and meeting the published minimums; smaller retailers buy through the authorized distributors named on Crayola’s FAQ.
Links above are recorded exactly as verified during research; catalogues rotate, so confirm current availability and authorization in writing before wiring money.
A direct account requires a USD 5,000 opening order, a USD 40,000 annual purchase commitment, and full-case ordering, with no drop shipping permitted.
Caveat: Crayola explicitly authorizes no online-marketplace resellers, so Amazon-focused sellers face a stated brand policy against marketplace resale.
No — Crayola’s official FAQ states it does not authorize resellers in any online marketplace, including Amazon, eBay, Walmart, and Alibaba, so marketplace resale is against the brand’s stated policy even if stock is sourced legitimately.
Buying direct from Crayola requires a USD 5,000 opening order and USD 40,000 per year; authorized distributors set their own, typically much lower minimums, so confirm terms with the distributor you choose.
There is no public bulk price list — wholesale pricing for Crayola is quoted per account after registration, and depends on order volume and product mix. Typical wholesale discounts run 25–50% off retail depending on category. To see real numbers, open an account with a verified source above and request the current price list, or use our sourcing service to get quotes collected for you.
More context: the full wholesale sourcing roadmap and our supplier catalogue.
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Unlike closed professional brands, Crayola (owned by Hallmark) sells to businesses fairly openly: you can buy through a direct wholesale/reseller account or through authorized distributors. Bulk pricing scales with order volume — the best legitimate discounts come from ordering full case packs or classpacks. There is no single public price list; pricing is quoted per account and per channel.
One real caution: Crayola is among the most counterfeited stationery brands. Extremely cheap “Crayola wholesale” lots on open marketplaces are frequently counterfeit or diverted stock. For resale, buy only from Crayola direct or a verified authorized distributor.
| Channel | Who can buy | Access requirement | Best for |
|---|---|---|---|
| Crayola Direct (official) | Businesses & resellers | Reseller account, EIN/resale cert, min order | Best pricing at volume |
| Authorized distributors (S&S Worldwide, School Specialty) | Businesses, schools | Trade account | Easy onboarding, education channel |
| B2B marketplaces (Qogita, Faire) | Registered businesses | Business account (EIN/VAT) | Lower minimums, mixed brands |
| Gift & toy distributors | Retailers | Business account | Case-pack quantities |
Browse more vetted options in our best wholesale toy & collectibles suppliers and general merchandise suppliers guides.
Yes — Crayola sells to businesses through a direct wholesale/reseller account and through authorized distributors, where bulk pricing scales with order volume. The best legitimate discounts come from ordering full case packs or classpacks directly or via an authorized distributor. Be cautious with cheap Crayola from unverified sellers: Crayola is one of the most counterfeited stationery brands, and fakes are common on open marketplaces.
Minimums depend on the channel. Buying direct from Crayola requires a business/reseller account and a minimum order Crayola sets per account; authorized distributors and B2B marketplaces often have lower entry minimums (case packs). Education and office suppliers sell Crayola classpacks in bulk with modest minimums.
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