ET/Group is a privately owned Danish international trading and distribution company founded in 2002. From Denmark it distributes a strikingly broad range: entertainment products, toys, cosmetics, perfumes, furniture, home decor, lighting, licensed merchandise, trading cards and consumer-electronics accessories, carrying popular brands such as Nintendo, PanzerGlass, Anua, Gamegenic and Kikkerland. The company claims more than 1,000,000 units in stock across 40,000-plus SKUs and describes itself as one of Europe’s leading distributors of entertainment products, figures and rankings that are self-reported. Its model is classic European B2B trading: bulk-oriented distribution to resellers rather than any consumer-facing storefront or open catalog.
The commercial model is relationship-based B2B: each customer is assigned a dedicated sales representative, which implies negotiated rather than listed terms. Orders are bulk-buy oriented, but specific MOQs are not published on the homepage, and no minimum order value is stated. The company claims day-to-day worldwide shipping. Payment methods are not stated in the record, and dropship support is not addressed. In practice a prospective buyer would contact ET/Group, be assigned a representative, and negotiate quantities, pricing, payment and logistics individually. US buyers should factor in that this is a European supplier, so shipping, duties and lead times will reflect trans-Atlantic trade rather than domestic distribution.
The breadth is the appeal: a two-decade-old Danish trading house covering toys, trading cards, cosmetics, licensed merchandise and electronics accessories could serve as a consolidated European source for general-merchandise resellers. The caveats come from the record: the stock, speed and leading-distributor claims are all self-reported, with no independent verification; and it is a European supplier, not a US distributor, so American buyers face cross-border logistics and should weigh that against domestic options. Concrete terms, from MOQs to minimums to payment, are unpublished and negotiated through the assigned representative, so the site itself tells buyers relatively little. A reasonable prospect for European resellers; verify claims and terms with the representative before committing volume.
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