Faire LAST VERIFIED: August 5, 2026

Faire is the largest curated wholesale marketplace in the indie-brand world: over 100,000 brands selling to independent retailers across home decor, beauty and wellness, food and drink, kitchen, candles and skincare. Retailer sign-up is free and unlocks wholesale pricing across the whole platform, with a single cart and unified checkout across thousands of suppliers.

The platform’s signature is curation and values-based discovery: filters for women-owned, eco-friendly, handmade and “gives back” brands — and notably a “Not on Amazon” filter, which tells you a lot about the intended buyer. This is a marketplace tuned for boutiques and specialty stores that want differentiated assortment, not for marketplace resellers hunting arbitrage on national brands.

Terms are set per brand: minimums are typically low (often $100–300 per brand), and Faire’s buyer protections — free returns on first orders with many brands and net-60 payment terms for qualified retailers — remove much of the risk of trying a new supplier. For brick-and-mortar and Shopify sellers building a unique catalogue, Faire is the reference platform; Amazon-first sellers should look at our wholesale and liquidation profiles instead.