NOW LAST VERIFIED: August 5, 2026

NOW Foods is a natural products manufacturer that claims family and employee ownership since its 1968 founding, selling under the banner ‘Quality Obsessed. Priced Less.’ The catalog spans supplements and vitamins, sports nutrition, essential oils, beauty and health products, natural foods, and pet health. The company campaigns publicly on quality, claiming 31,000 quality tests each month, and distinctively publishes independent testing of competitor supplements sold on Amazon, calling out failing brands by name. It also runs sustainability and charitable giving programs and sponsors sports programs such as the Brooks Beasts, positioning itself as a value-priced but quality-forward option in the natural products space.

The website is a direct-to-consumer retail channel with no wholesale terms on the homepage: no MOQs, trade pricing or reseller registration were captured in our review. Shipping policies and payment methods were likewise not published on the pages we reviewed, so consumers should check thresholds and options at checkout, and resellers should approach the company’s trade channels separately. No account is required to buy. The absence of published commercial detail is the main gap in an otherwise information-rich site, which invests heavily in quality documentation, testing claims and educational content rather than in trade-facing terms, minimums or logistics specifics that professional buyers typically look for.

Nowfoods.com fits value-conscious supplement, essential oil and natural food consumers who care about testing transparency, and the company’s practice of publishing competitor test failures gives shoppers unusual insight into category quality problems. It is not a wholesale portal, and retailers should route through NOW’s distribution network rather than this storefront. The ownership structure, monthly testing volume and quality assertions are company claims that SupplyRank did not independently verify, though the 1968 founding is long-standing public positioning. No red flags were observed during review. Buyers who want published shipping thresholds, payment options and delivery timelines up front will find the site light on those specifics.