Heartland Tanning Inc. LAST VERIFIED: August 7, 2026

Heartland Tanning Inc. is a Missouri-based distributor serving the indoor tanning and salon industry, claiming more than 40 years in business — a longevity claim the site itself makes with the tagline ‘shipping sunshine over 40 years.’ Its range covers indoor tanning lotions from brands including Devoted Creations, Hempz and South Seas, tanning beds and lamps, spray-tan and sunless equipment, spa and wellness gear such as red-light and cryotherapy units, and general salon supplies, including used tanning beds. The company publishes a 2026 retail catalog, runs events, a podcast and a mobile app, and operates a separate parts and tech-support site at tanparts.com.

Heartland sells B2B to tanning and beauty salons with monthly promotions and catalog-based ordering; no specific minimum order quantity or minimum order value is stated. It ships across the US, though detailed shipping rates and carrier terms are not published in the record. Accepted payment methods are not stated on the site. Online ordering requires a customer account login, and phone ordering is available on weekdays via 800-554-8268. The site does not state whether dropshipping is supported, so salons or resellers wanting direct-to-client fulfilment should ask. Equipment purchases such as beds and booths are likely quote-driven, and buyers should confirm freight arrangements for large items before ordering.

Heartland Tanning presents as an established, niche-committed distributor: the 40-plus-year longevity claim, American Suntanning Association involvement, a published annual catalog, events, a podcast, an app and a dedicated parts and technical-support site all suggest an operation invested in its industry rather than a storefront of convenience. The record lists no red flags. Caveats are mostly information gaps: payment methods, shipping costs, founding year and dropship policy are not stated, and the longevity and association claims, while plausible, are self-reported. For salon owners this looks like a credible specialist supplier; new accounts should still confirm current pricing, freight terms on equipment, and warranty handling on used tanning beds before committing.